On 19 November 2007 Louis Vuitton,LV Prefall 2010, in further efforts to prevent counterfeiting, successfully sued Britney Spears for violating counterfeiting laws. A part of the music video for the song “Do Somethin’” shows fingers tapping on the dashboard of a hot pink Hummer with what looks like Louis Vuitton’s “Cherry Blossom” design bearing the LV logo. Britney Spears herself was not found guilty, but a civil court in Paris has ordered Sony BMG and MTV Online to stop showing the video. They were also fined €80,000 to each group. An anonymous spokesperson for LVMH stated that the video constituted an “attack” on Louis Vuitton’s brands and its luxury image.[19]
On 17 September 2011, Louis Vuitton opened it’s very first Island Maison (island mansion) in Singapore. It is the first ‘maison’ to be opened in South-east Asia.
After the death of his father, Georges Vuitton began a campaign to build the company into a worldwide corporation, exhibiting the company’s products at the Chicago World’s Fair in 1893. In 1896, the company launched the signature Monogram Canvas and made the worldwide patents on it.[3][4] Its graphic symbols, including quatrefoils and flowers (as well as the LV monogram), were based on the trend of using Japanese and Oriental designs in the late Victorian era. The patents later proved to be successful in stopping counterfeiting. In this same year, Georges traveled to the United States, where he toured various cities (such as New York, Philadelphia, and Chicago), selling Vuitton products during the visit. In 1901, the Louis Vuitton Company introduced the Steamer Bag, a smaller piece of luggage designed to be kept inside Vuitton luggage trunks.
[edit] Craftsmen advertisements
Louis Vuitton Malletier and Co. Type
Division of holding company (LVMH) Industry
Retail Founded
1854 Founder(s)
Louis Vuitton Headquarters
Paris, France Key people
Yves Carcelle (Chairman & CEO)
Marc Jacobs (Art Director)
Antoine Arnault (Director of Communications) Products
Luxury goods Revenue
€2.5 billion (2010)[1] Parent
LVMH Website
louisvuitton.com
[edit] 1945 through 2000
Korean travel retailer Shilla Duty Free is on the verge of striking an agreement to open the world’s first Louis Vuitton airport store at Seoul Incheon International airport towards the end of 2011.[11][12]
During World War II, Louis Vuitton collaborated with the Nazis during the German occupation of France. The French book Louis Vuitton, A French Saga, authored by French journalist Stephanie Bonvicini and published by Paris-based Editions Fayard[5] tells how members of the Vuitton family actively aided the puppet government led by Marshal Philippe Pétain and increased their wealth from their business affairs with the Germans. The family set up a factory dedicated to producing artifacts glorifying Pétain, including more than 2,500 busts.